Basically, in second year on my course Proctor and Gamble commission 2nd years to come up with a campaign for a lifestyle in 5 years time. The brief was vague but the idea had to be extreme and our campaign had to cover every possible lifestyle alteration that may occur. Our group came up with the concept that in five years time the world would be almost entirely underwater. We covered loads of issues like architecture, music, fashion and beauty. Elle and I took on the roles as stylists for the promotional shoot for our campaign - I want to link her blog in here but I'm technically impaired so her blog is www.etiquettebaby.com SO check it out.
We sourced all the clothes and fabrics ourselves, and in fact made the multi-tonal green and blue dress. Sylva, who is just fucking gorgeous modelled for us and we could not have been happier with the outcome.
The shoot is entitled Into The Deep. These are only a few, I have more somewhere but I'm struggling to find em...





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